Let’s turn CO2 into progress.

Puro.earth helps scale businesses that remove CO2.

We are the world’s first market for carbon transformation.

Accelerating carbon removal is vital to global climate efforts. We found a simple, scaleable model. Some companies remove carbon. Others pay for this, canceling out residual emissions to go Net Zero.

Join the Carbon Transformers

To stop global warming, it is not enough to limit emissions; measures are also needed to remove carbon dioxide from the air.

Joachim Alpen
Co-Head Large Corporates & Financial Institutions Division


South Pole is a globally recognised leader on climate action solutions. We're pleased to apply our expertise in the development of the Puro Initiative - an innovative marketplace for CO2 removals.

Renat Heuberger


This cooperation with Puro gives us great opportunity to contribute even more towards reducing greenhouse emissions.

Kia Haring
Head of Global Communication and Sustainability

How does Puro.earth work?


Carbon removal

Reduction is essential. But it’s not enough on its own. Lasting carbon removal is the next leap forward.

Proven technology

We verify carbon net-negative technologies that can remove carbon at an industrial scale. The technologies exist but they need to grow.

Exponential scaling

Our business model was the missing link, additional income enables carbon removers to scale.
Join the Carbon Transformers
companies are already in!

Carbofex offers certified biochar for horticulture and water filtering applications

Biochar is solid form of carbon that can endure in soil for thousands of years.


Ekovilla offers carbon net-negative cellulose fibre insulation (CFI)

CO2 is captured and stored for decades in construction structures.


Hirsitalo offers energy self-sufficient log houses

Wooden building elements allow carbon capture and storage for at least 50 years.

Carbon Transformation starts here
Invite a Colleague

Invite a colleague who might be interested in Carbon Transformation and CO2 removal.

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