Neutralizing your emissions with carbon removal is possible today
Both reducing and removing carbon are key to reversing climate change. We help companies reach carbon Net-Zero by verifying CO2 removals and issuing CO2 Removal Certificates (CORCs), a new kind of carbon offset based on factual carbon removal from the atmosphere.
Each CORC represents one tonne of CO2 removed for the long term.
You can now achieve true Net-Zero carbon footprint by buying CORCs in the online shop or by signing pre-purchase agreements, where you negotiate carbon removal method and pricing, directly with the supplier.
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What goes up, must come down
At Puro.earth we are scaling the carbon removal industry by connecting buyers with suppliers.
Industrial carbon removal includes biochar, wooden and carbonated building elements, and other verified, science-based methods, that have a climate impact potential of up to 15 Gigatons per year by 2050.
Many companies have joined us and our suppliers are already seeing increases in volumes with the additional revenue.
How it works
Our suppliers develop carbon net-negative products. In other words, they remove carbon from the atmosphere.
Carbon removals are verified and measured by an independent third party and turned into CO2 Removal Certificates (CORCs).
Climate proactive companies buy CORCs to offset carbon emissions. This creates economic drivers to accelerate the development of CO2 removals.
After purchase, buyers can activate CORCs and use them in sustainability reporting and/or developing carbon neutral products and services.
Puro.earth carbon removals are independently verified by
For the first year of Shopify’s Sustainability Fund, we chose to work with companies with innovative ideas that we believe have the highest potential to reverse climate change.
Stacy Kauk Director of Shopify’s Sustainability Fund
To stop global warming, it is not enough to limit emissions; measures are also needed to remove carbon dioxide from the air. This is an exciting initiative to create economic drivers to accelerate the development.
Joachim Alpen Co-Head, Large Corporates & Financial Institutions Division SEB
Corporations should be more active in supporting sustainable development and taking a stand on societal issues, for the common good. This cooperation with Puro gives us great opportunity to contribute even more towards reducing greenhouse emissions.
Kia Haring Head of Global Communication and Sustainability Tieto
It is vital for us that the CO2 removal methods are long-term and verified so that our customers can trust that compensation is done to highest standards. Puro has taken care of this especially carefully. This is very important work where we want to be involved.
Jarna Hyvönen Business manager, Digital circular economy solutions Lassila & Tikanoja
We believe that agriculture can be part of the solution to tackle climate change. Yara develops science-based solutions to support resource efficient and environmentally sustainable farming. We see great benefits in developing different kinds of mechanisms to incentivize carbon sink development in all sectors, based on scientifically sounds methodologies and solid verification practices.
Tommi Hevonoja CEO Yara Suomi Oy
South Pole has been a climate action leader for 13 years, pioneering numerous carbon standards, drawing on our award-winning work on global carbon project development. We are thus pleased to share our expertise, connections, and insights for the development of the Puro Initiative - an innovative marketplace for CO2 removals.
Renat Heuberger CEO South Pole
Even radical emission reductions are not enough to halt the climate change, but we must also actively remove CO2 from the atmosphere. As Compensate grows, a marketplace where revenue goes to the most effective removal method CO2 is absolutely necessary. This is why we are exited about Puro building a marketplace for this purpose.
Antero Vartia Founder Compensate Foundation
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Trusted by leading organizations
Need help with your journey?
Our trusted partners can help you in your journey of becoming carbon net-zero.
Footprint Firm
Sustainable solutions
ZeroMission AB
Carbon accounting
Ecobio Ltd
Sustainability Consulting
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