Carbon Transformation starts here

The world’s first voluntary carbon removal marketplace for businesses.

Neutralizing your emissions with
carbon removal is possible today

Both reducing and removing carbon are key to reversing climate change. We help companies reach carbon Net-Zero by verifying CO₂ removals and issuing CO₂ Removal Certificates (CORCs), a new kind of carbon offset based on factual carbon removal from the atmosphere.

Each CORC represents one tonne of CO₂ removed for the long term.

Neutralize your emissions with carbon removals

Join the carbon transformation with CORCs.

Get started

Do you develop carbon net-negative products?

Get a new revenue stream with CORCs.

Apply

You can now achieve true Net-Zero carbon footprint by buying CORCs in the online shop or by signing pre-purchase agreements,
where you negotiate carbon removal method and pricing, directly with the supplier.

Puro.earth in the news

What goes up, must come down

At Puro.earth we are scaling the carbon removal industry by connecting buyers with suppliers.

Industrial carbon removal includes biochar, wooden and carbonated building elements, and other verified, science-based methods, that have a climate impact potential of up to 15 Gigatons per year by 2050.

Many companies have joined us and our suppliers are already seeing increases in volumes with the additional revenue.

How it works

Our suppliers develop carbon net-negative products. In other words, they remove carbon from the atmosphere.

Carbon removals are verified and measured by an independent third party and turned into CO₂ Removal Certificates (CORCs).

Climate proactive companies buy CORCs to offset carbon emissions. This creates economic drivers to accelerate the development of CO₂ removals.

After purchase, buyers can activate CORCs and use them in sustainability reporting and/or developing carbon neutral products and services.

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Puro.earth carbon removals are independently verified by

For the first year of Shopify’s Sustainability Fund, we chose to work with companies with innovative ideas that we believe have the highest potential to reverse climate change.
Stacy Kauk
Director of Shopify’s Sustainability Fund
To stop global warming, it is not enough to limit emissions; measures are also needed to remove carbon dioxide from the air. This is an exciting initiative to create economic drivers to accelerate the development.
Joachim Alpen
Co-Head, Large Corporates & Financial Institutions Division
SEB
Corporations should be more active in supporting sustainable development and taking a stand on societal issues, for the common good. This cooperation with Puro gives us great opportunity to contribute even more towards reducing greenhouse emissions.
Kia Haring
Head of Global Communication and Sustainability
Tieto
We are a forerunner in the circular economy and are continuously searching for ways to act more sustainably. We want to be involved in developing the Puro platform, with which it is possible to offer CO₂ neutral services to our customers. It is vital for us that the CO₂ removal methods are long-term and verified so that our customers can trust that compensation is done to highest standards. Puro has taken care of this especially carefully. This is very important work where we want to be involved.
Jarna Hyvönen
Business manager, Digital circular economy solutions
Lassila & Tikanoja
We believe that agriculture can be part of the solution to tackle climate change. Yara develops science-based solutions to support resource efficient and environmentally sustainable farming. We see great benefits in developing different kinds of mechanisms to incentivize carbon sink development in all sectors, based on scientifically sounds methodologies and solid verification practices.
Tommi Hevonoja
CEO
Yara Suomi Oy
South Pole has been a climate action leader for 13 years, pioneering numerous carbon standards, drawing on our award-winning work on global carbon project development. We are thus pleased to share our expertise, connections, and insights for the development of the Puro Initiative - an innovative marketplace for CO₂ removals.
Renat Heuberger
CEO
South Pole
Even radical emission reductions are not enough to halt the climate change, but we must also actively remove CO₂ from the atmosphere. As Compensate grows, a marketplace where revenue goes to the most effective removal method CO₂ is absolutely necessary. This is why we are exited about Puro building a marketplace for this purpose.
Antero Vartia
Founder
Compensate Foundation
The Puro marketplace is a valuable step to enable climate entrepreneurship in agriculture. We support carbon farming to become an approved CO2 removal method in the future. These solutions can help farmers to get a new source of income and develop value added products.
Lea Rankinen
SVP
Sustainability and Stakeholder Relations
SOK

Need help with your journey?

Our trusted partners can help you in your journey of becoming carbon neutral.

Ecobio Ltd

Sustainability Consulting

ZeroMission AB

Carbon accounting

Simosol Oy

Sustainability & optimization