From carbon removals to a trusted asset class
We build the infrastructure that will turn durable carbon removal into a global, investment-grade market. By combining rigorous standards with a transparent registry, we ensure every tonne removed is credible, is understood and attracts investment that will scale CDR.
our mission & vision
Built for a market that must be trusted
Our vision
A world where all carbon emissions are durably removed.
Our mission
Making carbon removal scalable through a high-integrity, customer-focused, investment-grade certification infrastructure.
why puro.earth
The infrastructure behind a trusted market
Nasdaq-Backed Stability
We are the only registry with the institutional weight, transactional ability, and insolvency protection of a global exchange behind us.
Banking-Grade Assets
Our CO2 Removal Certificates (CORCs) are recognized by global lenders to unlock debt and equity financing – helping carbon removal businesses raise the capital they need to scale.
Scientific Rigor
Our external Advisory Board of independent scientists oversees every methodology to ensure integrity.
Market Leadership
Puro CORCs has reached a 74% market share of all delivered engineered carbon removals globally, and we’ve certified over 100 suppliers to date.
leadership
Puro’s leadership
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Jan-Willem Bode
President
“Puro.earth has been instrumental in laying the foundation for the global engineered carbon removals market and now we need to rapidly accelerate growth to achieve the highest levels of climate impact.”
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Benno Fuchs
Chief Operating Officer
“Long-term carbon removal and permanent storage is not just nice to have – it´s one of the most important instruments in our fight against climate change. But it needs to be scaled, monitored and verified – that´s what we are here for.”
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Ville Hovatta
Chief Financial Officer
“Carbon removal will only scale when the world builds markets that reward it. Puro.earth is here to create the trusted market infrastructure — standards, data, and transparency — that allows carbon removal to grow into a global industry”
management
Programs and accounts
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Antti Vihavainen
Co-founder & Vice Chairman
“Just hoping will not prevent the climate crisis. Hope without action is no good. That’s why we started Puro.earth.”
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Joona Kunnas
Head of Partnerships
“Establishing a successful market and long-term demand for durable carbon dioxide removal is an imperative for this decade.”
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Alvin Lee
Head of Supply
“I am thrilled that Puro.earth has the opportunity to be working with some of the most ambitious and impactful CDR companies on the planet. Helmed by passionate leaders with deep expertise in carbon removal, these Suppliers solve for hard-to-abate emissions and it is a privilege to be their partner on the certification journey.”
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Boris Lagadinov
Head of CRCF and CCS+ Programs
“At Puro, I’m driven by the hope that moving the carbon removal market forward with integrity, and working with people who share that purpose, can make a real and lasting difference.”
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Marianne Tikkanen
Co-founder & Head of Standard
“I believe that the change must happen at the industrial scale. In 2050 the carbon net-negative economy needs to be as big as the oil industry is today.”
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Ellen Brouwer
Co-Head of Standards
“It’s time for Plan B: all hands-on deck to turn around the climate crisis – immediate abatement, and credible removals. I am honored and thankful for this opportunity to support Puro in this new era, assuring credible removals are making a significant contribution to climate change mitigation”
